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From ASML and Philips to Heineken, Adyen, and Booking.com, Dutch business has produced companies with influence extending far beyond the country's borders.
For years, the commercial proposition was relatively straightforward: attract attention, accumulate followers, and sell access to that audience through brand partnerships.
Tasks that once required specialized knowledge can increasingly be completed, or at least meaningfully accelerated, by tools available to almost anyone.
For decades, international conversations about African business have been dominated by resources, infrastructure, and the continent's considerable untapped potential.
From automobiles and hotels to steel, software, consumer products, and aviation, the Tata name stretches across industries that rarely share anything other than their customers.
Europe has world-class universities, extraordinary engineering talent, sophisticated capital markets, and some of the most prosperous consumers on earth.